{"id":5192,"date":"2022-08-31T09:57:50","date_gmt":"2022-08-31T00:57:50","guid":{"rendered":"https:\/\/hrcjapan.com\/morning-nagoya-breakfast\/"},"modified":"2025-08-28T11:33:57","modified_gmt":"2025-08-28T02:33:57","slug":"morning-nagoya-breakfast","status":"publish","type":"post","link":"https:\/\/hrcjapan.com\/en\/morning-nagoya-breakfast\/","title":{"rendered":"Have a Good Morning! Nagoya’s Breakfast Institution"},"content":{"rendered":"

Japanese cuisine is well known for its delicate flavors, subtlety, and exquisite fragility. However, here in Aichi, we do things a little differently. Nagoya-meshi<\/a> is famed for its full flavor, richness, and piquancy.<\/p>\n

When it comes to breakfast, Nagoya differs noticeably from the rest of the nation. While most of Japan starts the day with miso soup, tamago, gohan, and natto, Nagoyans are heading out to their favorite cafes to enjoy \u2018Morning.\u2019<\/p>\n

What is a Morning Set?<\/h2>\n

If a Nagoyan asks you, \u2018have you had a good morning?\u2019, there is a good chance that they are asking you about your breakfast. \u2018Morning Service\u2019 (\u30e2\u30fc\u30cb\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9) can be found in cafes right throughout Nagoya and its surrounding cities, and for the price of your cup of coffee, for no extra charge, you will receive a small – or sometimes not-so-small – breakfast of some kind to accompany it.<\/p>\n

Local legend has it that the Morning Service has its origins in the city\u2019s historical links to the cloth manufacturing trade. Merchants in the industry had to be up early and required a quick meal before the morning markets opened. Some coffee shops in the 1950s started giving customers boiled eggs and peanuts with their coffee, and an institution was born.<\/p>\n

Most of these breakfasts consist of a slice of thick-cut, fluffy toast dripping in butter and served with a boiled egg. However, as the custom has grown in popularity, cafes have begun to compete to serve the biggest, best, and most interesting Morning Service.<\/p>\n

Where to get the best Morning Service?<\/h2>\n

Kissa Morning<\/strong><\/h3>\n

A beautiful Showa-era (1926-1989) caf\u00e9, Kissa Morning exclusively sells morning sets well into lunchtime. The choices are a little more unusual \u2013 including sandwiches, curry, and rice \u2013 but the prime draw is the <\/span>ogura<\/span><\/i> toast set. <\/span>Ogura<\/span><\/i> (a jam made from sweet red <\/span>azuki<\/span><\/i> beans, often called <\/span>anko<\/span><\/i>) is very much a Nagoya institution, and though I\u2019m not necessarily a big fan, when it is dripping in butter on toast, it is like a thick, sumptuous jam. <\/span><\/p>\n

\"\"<\/p>\n

The sets all come with a hard-boiled egg, which is a little disappointing if, like me, you were expecting a soft egg in which to dip \u2018soldiers,\u2019 but I am assured that this is traditional.<\/span><\/p>\n