Gaming

Japan has been at the forefront of video game innovation for many decades now, with its influence spanning worldwide. Japanese developers have a reputation for developing storytelling with engaging gameplay that connects with audiences both within Japan and internationally.  Within the Japanese market, consoles tend to dominate over PC gaming. According to a 2024 report, Nintendo Switch (NSW) makes up around 70% of all console units sold in Japan. Around 29% are PlayStation units, with Xbox only registering 1% of the market.  Role-playing and fantasy games have proved particularly popular with Japanese players. Here are some of the most popular franchises.  Super Mario  The Super Mario franchise is one of the most influential and best-selling video game series in Japan, serving as a cornerstone of the country’s gaming culture. Created by Shigeru Miyamoto and published by Nintendo, the series began with the 1985 release of Super Mario Bros. Its accessible controls, imaginative level design, and charming characters helped define the platformer genre. Over the decades, Mario titles have consistently topped Japanese sales charts across multiple console generations, from Famicom to Nintendo Switch. The franchise’s blend of innovation and nostalgia appeals to players of all ages, making it a cultural icon in Japan. With mainline…