March

Are you looking to spoil someone on Valentine’s Day this year? Although more of a Western tradition, Valentine’s Day is becoming bigger in Japan, especially with the growing expat community who usually mark the 14th of February down in their diary as a special day. Here’s what to expect in Kumamoto, along with suggestions of places to go for a romantic date and where to buy gifts. Valentine’s Day in Japan Valentine’s celebrations in Japan are a little different from what westerners might be used to. It all started back in the 1930s when chocolate makers began advertising their products around the Valentine’s Day concept, with promotions mainly aimed at the foreign community. However, in Japan, the ladies traditionally buy chocolates for men. This can be for partners or love interests but extends to close friends, work colleagues, and even family members. Men then return the favor a month later on White Day, which falls on the 14th of March. Different types of Valentine’s chocolate exist in Japan, each aimed at a different kind of recipient. These are: Honmei Choco – “True love chocolate” or “Romantic chocolate” that girls buy for their significant other or special crush. It’s the most…